What
is Google Adsense ?
AdSense (Google AdSense) is an
advertising placement service by Google. The program is designed
for website publishers who want to display targeted text, video or image
advertisements on website pages and earn money when site visitors view or click
the ads.
Google
AdSense is probably the most popular advertisement service on the web. By
including a specific javascript code in your web site, it allows you to
generate revenue though different advertisements related to your web site
content. The amount of generated income is based on the type of advertisements
and the number of clicks on them.
Your
income is generated both from clicks on ads and from impressions (number of
times the advertisement is shown on your web site).
Besides
the clicks and the impressions, you can earn money by including a Google search
box in your web site code. If your web site visitors use it you will get a
percent of the profit relevant to their search terms. AdSense for Feeds and
AdSense for Domains are also available . The first one places ads in the feeds
managed by Google for your web site. The second one allows advertisements to be
included for domains that do not open a web site with content.
All
AdSense options are described at:
Bear
in mind that making money with Google AdSense requires a popular site with
popular keywords on it and attractive positions for the ad placements.
Generally,
the software is administered by Google and you can monitor your balance through
your Google profile.
The
service is freely accessible for everyone who complies with the corresponding
Terms of Use.
You
can check the Terms of Use here:
How do you make money with AdSense?
Apply for google Adsense Account Step by step guidance:
http://seotricksforwebsite.blogspot.in/2016/10/how-to-apply-for-google-adsense.html
AdSense policies: a beginner's guide:
Google AdSense Important Terms:
Suppose you are showing 3 AdSense ads on every page of your website, 1 page view is equal to 3 ad impressions. Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100). CPC: Cost Per Click is the revenue you earn each time a visitor clicks on your ad. CPC is determined by the advertisers.
CPM
Ads :
CPM stands for "cost per 1000 impressions."
Advertisers running CPM ads set their desired price per 1000 ads served and pay
each time their ad appears.
As a publisher, you'll earn revenue each time a CPM ad is served
to your page and viewed by a user. CPM ads compete against cost per click (CPC)
ads in our ad auction, and we'll display whichever ad is expected to earn more
revenue for you.
Cost-per-click
(CPC):
The cost-per-click (CPC) is the amount you earn each time a user
clicks on your ad. The CPC for any ad is determined by the advertiser; some
advertisers may be willing to pay more per click than others, depending on what
they're advertising.
From a Blogger/Publisher point of view, CTR is one of those factors that plays an important role in
generating money and retaining the advertisers. If you fail to give enough
click, your advertisers will run away. So, let’s dive into the world of CTR and
understand what it is.
What is CTR?
CTR stands for
Click Though rate. In simple words, it means the number of times an
advertisement is clicked divided by the number of times advertisement, ad
unit or the page containing advertisement is viewed.
It is the
percentage of No of clicks on advertisement and number of page views.
So in simple
words, if you have an ad running and it’s seen by 100 people but got only 5
clicks, your CTR is 5%. Point to be noted here is that higher the percentage of
CTR, the better advertisement you will get. So it’s advisable to place
advertisements only at the places which are viewable and can be clicked easily.
Page CTR:
The page clickthrough rate (CTR) is the number of ad clicks
divided by the number of page views.
Page
CTR = Clicks / Page views
For example, if you received 2 clicks for 250 page views, your
page CTR would be .8%. (2/250=.8%)
Estimated earnings:
close estimates
of your recent account activity from today, yesterday, this month so far, and
last month
Revenue
per thousand impressions (RPM)
Revenue per 1000
impressions (RPM) represents the estimated earnings you'd accrue for every 1000
impressions you receive. RPM doesn't represent how much you have actually
earned; rather, it's calculated by dividing your estimated earnings by the
number of page views, impressions, or queries you received, then multiplying by
1000.
Formula:
RPM = (Estimated
earnings / Number of page views) * 1000
For example:
·
If you earned an estimated $0.15 from 25 page views, then your
page RPM would equal ($0.15 / 25) * 1000, or $6.00.
·
If you earned an estimated $180 from 45,000 ad impressions, your
ad RPM would equal ($180 / 45,000) * 1000, or $4.00.
RPM is a commonly used number in advertising programs, and you
may find it helpful for comparing revenue across different channels
Page
RPM:
Page revenue per thousand impressions (RPM) is calculated by
dividing your estimated earnings by the number of page views you received, then
multiplying by 1000.
Page RPM = (Estimated earnings / Number of page views) * 1000
For example, if you earned an estimated $0.15 from 25 page
views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
Impressions
An impression is counted for each ad request that returns at
least one ad to the site. It is the number of ad units (for content ads) or
search queries (for search ads) that showed ads
Impression
RPM:
The impression revenue per thousand impressions (RPM) is the
average earnings per one thousand impressions.
Impression
RPM = (Estimated earnings / Impressions) * 1000
Written by OM MAURYA SIR
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